About Maybelline The brand was founded in 1913 by Thomas Williams. In order to help his sister Maybel, who wanted to have more encashed lashes and brows, he added carbon dust to the petroleum jelly, which darkened Maybel’s lashes and brows. Therefore, Thomas named the makeup line after his beautiful sister. The brand was bought …
About NYX Professional Makeup NYX Cosmetics is a subsidiary of L’oreal Paris which was founded by Toni Ko in 1999. The brand was named after the Greek goddess of the night – Nyx. The brand is very popular globally, its products are sold in more than 70 countries. Originally, the company started with six eyeliners …
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About The Ordinary The company is owned by DECIEM, which is a skincare company that produces skincare articless that are free of parabine sulfates and mineral oil. The brand offers lots of affordable choices which help people in the battle with acne or problematic skin. The ordinary creates products with active ingredients that can gently …
About Hero Cosmetics The brand was founded by Ju Rhyu, which is the CEO of the company. When she discovered hydrocolloid patches in Korea, she felt that it was the right change for the skincare world in the USA. The brand’s most known products are their patches, which help with acne and skin eruptions. The …
About ILIA Beauty the company was founded in 2011 in Vancouver. The founder of the company, Sasha Plasvic who has returned to her hometown after 30 years. Originally the brand sold only lip products and was very popular and known for its complexion. Nowadays, you can find ILIA Beauty’s products in lots of Sephora shops …
About Rare Beauty The makeup line Rare Beauty was launched in September 2020 by singer and actress Selena Gomez. The brand creates make-up articles which help people to show who they really are because everybody is unique. Rare Beauty’s cosmetics fit for those who prefer a more natural look. Also, for those who love a …
