Is Fenty Cruelty-Free or Vegan?

About Fenty

Fenty Beauty is a company founded by Rihanna that was launched in 2017. The brand has a positive attitude about all skin types and it’s known for the inclusivity they promote. In particular, the Pro Fit’R Foundation is one of the most popular products due to the 50 shades that it offers. In 2017 Fenty Beauty was declared by Time magazine: One of the best inventions of 2017. The parent companies of Fenty are represented by Kendo Holdings, LVMH, Fenty Corp.

Yes – Fenty Beauty is Cruelty-Free and Vegan

The company is cruelty-free and they confirmed on their official website that Fenty Beauty does not test the products on animals. The brand is not considered a vegan line, although they have vegan products. A lot of makeup or skincare products contain ingredients or formals which have animals origins like beeswax and carmine. The information about testing products on animals and having vegan products is only provided by the company itself.

Does Fenty Beauty have certifications?

Fenty Beauty does not have any certificate provided by an international or national company that can confirm that the brand is cruelty-free. Although the brand declared that they are cruelty-free and do not conduct animal testing, they do not have any certificate that can provide customers with such information.

Does Fenty Beauty test on animals?

The official statement of the company is that they do not conduct animal testing, nor their suppliers. The representatives of Fenty Beauty said numerous journalists that the company does not test products on animals.
Are Fenty Beauty’s products being sold in Mainland China?

Although the company has online shops in China, their products are not sold in physical stores, that’s why in this area animal testing is not required. Also, Fendy Beauty sells only in Hong Kong or Macau, cities that are not part of mainland China.

What is Fenty Beauty’s official statement on being cruelty-free or vegan?

The brand has confirmed through their official website that they are cruelty-free and do not execute any animal testing. In addition, the company does not have any suppliers which promote testing products on animals. Fenty Beauty is not a vegan line, they have some products that are vegan. A lot of makeup articles contain ingredients of animal origins such as carmine and beeswax. However, all Fenty Beauty products are gluten-free and paraben-free. Also, the Fenty skin line is completely vegan.

What is Fenty Beauty doing to become cruelty-free?

Although the company is officially cruelty-free, the parent company LVMH allows other brands to test their products on animals. Nowadays Fenty Beauty is producing more vegan
products, especially skincare articles.


The founder of this site and the man whose idea was used to write the first article on it. Before establishing, Brandon was an activist and a regular participant of many legal meetings that pleaded against cruelty and inhumanity in many businesses