Is ILIA Beauty cruelty-free or vegan?

About ILIA Beauty

the company was founded in 2011 in Vancouver. The founder of the company, Sasha  Plasvic who has returned to her hometown after 30 years. Originally the brand sold only lip products and was very popular and known for its complexion. Nowadays, you can find ILIA Beauty’s products in lots of Sephora shops or you can buy them online. ILIA Beauty believes in clean and skin-centric beauty, that’s why their makeup articles are skincare friendly.

Yes – ILIA Beauty is cruelty-free and vegan 

The brand is cruelty-free, they do not test their ingredients, formulas, or finished products on animals. Also, the brand does not allow its suppliers or manufacturers to conduct animal testing. Although the brand is not 100% vegan, ILIA Beauty offers some vegan choices. All of their vegan products are marked as vegan, such as this bronzing powder. In 2021 they still have some products 

Does ILIA Beauty have certifications?

The company has been certified by Leaping Bunny, which is one of the most veridical and known cruelty-free programs. You can easily identify all Leaping Bunny products by their bunny logo.

Does ILIA Beauty test on animals?

The company does not conduct animal testing. They do not test their products on animals. Also, the fact that they are Leaping Bunny certified confirmed that ILIA Beauty promotes animal safety.  The brand is not owned by any parent company which conducts animal testing. 

Are ILIA Beauty’ss products being sold in Mainland China?

It is a well-known fact that all cosmetic and skincare products which are sold in mainland China are required to be tested on animals. ILIA Beauty has confirmed that they do not sell their products in China, therefore they do not test on animals. 

What is ILIA Beauty’s official statement on being cruelty-free or vegan?

The brand has confirmed that they are cruelty-free they have been certified by Leaping Bunny. Also, the company claims that they have lots of vegan products. However they still have makeup products that are created with animal-derived ingredients. 

What is ILIA Beauty doing to become cruelty-free?

Although the brand is already cruelty-free and offers lots of vegan products, it still promotes clean makeup. ILIA Beauty produces makeup articles that are friendly and safe for skin and for health. The company is trying to create more vegan options every year and more formulas that will protect and revive your skin.


The founder of this site and the man whose idea was used to write the first article on it. Before establishing, Brandon was an activist and a regular participant of many legal meetings that pleaded against cruelty and inhumanity in many businesses