The brand was founded in 1913 by Thomas Williams. In order to help his sister Maybel, who wanted to have more encashed lashes and brows, he added carbon dust to the petroleum jelly, which darkened Maybel’s lashes and brows. Therefore, Thomas named the makeup line after his beautiful sister. The brand was bought by L’oreal Paris in 1996 and has been one of their subsidiaries since then.
NO – Maybelline is not cruelty-free or vegan
The company is not cruelty-free. Maybelline conducts animal testing or allows its suppliers and manufacturers to test ingredients, formulas, or products on animals. Also, the parent company also conducts animal testing. In addition, we cannot declare a brand vegan if they are not cruelty-free. Therefore, Maybelline is not cruelty-free and is not vegan.
Does Maybelline test on animals?
The brand does conduct animal testing and tests their products on animals, either their suppliers or their manufacturers test on animals.
Are Maybelline products being sold in Mainland China?
All cosmetic and skincare products which are sold in mainland China are required to be tested on animals by law. Therefore if a cosmetic company has physical shops in China that means they conduct animal testing or their suppliers and manufacturers test products on animals. Maybelline does have shops in mainland China, which means that they are obliged to test its products on animals before they are sold.
What is Maybelline official statement on being cruelty-free or vegan?
Maybelline claims that the company does not test its products on animals however, they conduct animal testing if an authority demands it for safety reasons. Usually, this expression means that the company sells its products in China.
What is Maybelline doing to become cruelty-free?
The company does not have a cruelty-free program and it is not trying to create vegan options. We hope that Maybelline will become a cruelty-free company that promotes animal safety, but for now, that is not happening.
The founder of this site and the man whose idea was used to write the first article on it. Before establishing topveganchoice.com, Brandon was an activist and a regular participant of many legal meetings that pleaded against cruelty and inhumanity in many businesses