Is Pixi Beauty cruelty-free or vegan?

About Pixi Beauty

The company Pixi Beauty is founded by a Sweden-born makeup artist Petra Strand who has more than 20 years of experience as a product developer. Also, the founder loves creating new formulas for skincare articles and makeup products that are assembled with botanical and healthful ingredients. The brand was founded 20 years ago and is known now internationally.

Yes – Pixi Beauty is cruelty-free and vegan

Pixie Beauty confirmed that they are cruelty-free and none of their ingredients, formulas, or finished products are tested on animals. Also, they do not have any suppliers or third parties who conduct animal testing. Pixie Beaut has lots of products that are vegan yet they manufactured several makeups and skincare articles that contain animal-derived ingredients such as beeswax.

Does Pixi Beauty have certifications?

Although the company officially confirmed that they are 100% cruelty-free, they are not certified by any national or international organization on being cruelty-free.

Does Pixi Beauty test on animals?

The company does not conduct animal testing, nor their suppliers or any third parties. They are proud to be cruelty-free and engage all the cosmetic brands to do the same.

Are Pixi Beauty products being sold in Mainland China?

All cosmetics products that are sold in China are required by the law to provide animal testing. Despite this, the company confirmed that they sell their products in China, but only in online shops. Thus, they are not bound to test their products on animals. Indeed their products are produced around the world, and China is one of the countries where they manufactured products, is important to know that only cosmetic products which are sold in physical shops in China require animal testing.

What is Pixi Beauty’s official statement on being cruelty-free or vegan?

The brand has a lot of vegan choices but they are not 100 % vegan. Although Pixi does not have a label for every product that is vegan they can provide a list with all vegan choices. The brand offers a complete list of vegan choices which can be found on their website

What is Pixi Beauty doing to become cruelty-free?

Overall Pixi Beauty is a cruelty-free company, as they confirmed, despite the fact that they are not certified by any organization in this matter. Nowadays the brand is trying to produce pore vegan-friendly articles and their scope is to become 100% vegan.


The founder of this site and the man whose idea was used to write the first article on it. Before establishing, Brandon was an activist and a regular participant of many legal meetings that pleaded against cruelty and inhumanity in many businesses