Is Rare Beauty cruelty-free or vegan?

About Rare Beauty 

The makeup line Rare Beauty was launched in September 2020 by singer and actress Selena Gomez. The brand creates make-up articles which help people to show who they really are because everybody is unique. Rare Beauty’s cosmetics fit for those who prefer a more natural look. Also, for those who love a full-coverage look it will be difficult to achieve this result. The brand’s slogan promotes an individual style: ’’Being rare is about being comfortable with yourself’’.

Yes – Rare Beauty is cruelty-free and vegan 

Rare Beauty is cruelty-free and vegan.  The company does not test ingredients, formulas, or finished products on animals and they do not allow their suppliers or manufacturers to do so. Their products are also vegan. The brand is free of animal-derived ingredients. Rare Beauty confirmed that they are 100% vegan. 

 Does Rare Beauty have certifications?

The company is certified by PETA. According to PETA cruelty-free program Rare Beauty  makes and sells strictly vegan products and the brand has licensed PETA’s official cruelty-free bunny logo. 

Does Rare Beauty test on animals?

The brand does not test  their formulas, ingredients or finished products on animals. Rare Beauty is proud to be cruelty-free and promotes animal safety and vegan choices. The compnay does not conduct animal testing neither their supliers or manufactures. 

Are Rare Beauty products being sold in Mainland China?

All cosmetic and skincare products which are sold in mainland China are required to be tested on animals by law. Therefore Rare Beauty does not sell in mainland China, they do not have physical shops in China so they do not test their products on animals.  

What is Rare Beauty’s official statement on being cruelty-free or vegan?

The company has confirmed that they are 100% vegan and cruelty-free. When you shop on their site you can see that all products have icons which confirm that they are vegan and cruelty-free, for example this gorgeous liquid blush.

What is Rare Beauty doing to become cruelty-free?

Rare Beauty is known for its vegan production and cruelty-free attitude. Although the brand is certified by PETA and produces 100% vegan makeup articles, Rare Beauty is trying to spread awareness concerning animal safety and vegan choices. 


The founder of this site and the man whose idea was used to write the first article on it. Before establishing, Brandon was an activist and a regular participant of many legal meetings that pleaded against cruelty and inhumanity in many businesses